The evolution of the QR codes & interactive print

Date: August 2, 2013 Published by

QR code (Quick response code) is an optically machine-readable label that is attached to an item and that records information related to that item. It looks as follows.

qr_code

Users can scan the code with their cameras and then the user can read the information behind the code (normally a link).

The next innovation has been brought by Layar (global leader in augmented reality) and it is about using images instead of codes, thus it’s more visually attractive and functional. The idea is simple, you scan an image and then the image has some actions such as: link, email, follow on twitter, like on fb, call (without typing the number), custom, buy, etc. All this actions are visualized in a digital layer (augmented reality)

We have tested it with our logo and this is the result:

As you can see, the actions are displayed in a digital layer (augmented reality). All the buttons are customizable (color, text, size, position, etc). You can try it by yourself. Download the app Layar and scan our logo. If you are interested in creating your own augmented reality images. Go to Layar.

This kind of images are being used in the print industry making newspapers more interactive, digitalized and functional.  Here is a video about how it’s being presently used.

I hope you have enjoyed the post. Please comment and share 🙂

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