How Pay-Per-Click (PPC) works?

Date: August 13, 2013 Published by

Pay-per-click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.” – Wikipedia There are three major roles within the PPC: advertisers, publishers and Internet users. Advertisers have a need to direct more traffic... View Article

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Best sites for creating a free blog

Date: August 13, 2013 Published by

Here are some free websites to start your own blog. Let other people hear your voice across Internet!! I hope you can find this resources interesting for you. 1- WP   WordPress is probably the most used blogging site and it allows you to create a blog in few minutes without paying anything. WordPress defines itself as “WordPress is web software you can use to... View Article

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42% of Videos on UK online newspaper are Ads

Date: August 7, 2013 Published by

ComScore has released a new study about the percentage of video ads on UK online newspapers. “Newspapers in the UK had more than 22.6 million videos on their sites in May 2013, which is a 181 percent increase compared to May last year. Not only is it important to know how many videos are running on these sites, but also to understand what percentage of... View Article

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Jeff Bezos buys Washington Post for $250m

Date: August 6, 2013 Published by

Jeff Bezos, the founder of Amazon.com has bought Washington Post, which is one of the largest U.S newspapers for $250m (£160m). He is the sole owner of the newspaper. Jeff Bezos said that there were no intentions to change the normal workflow of the Washington post. This deal means the end of four generations of ownership from the Graham family. Jeff Bezos pointed out that:... View Article

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Newspapers directories

Date: August 5, 2013 Published by

Here are some interesting directories of newspapers around the world. Every resource has its own peculiarities and we are going to describe each of them. 1.PAPER BOY Paper boy’s features: – Major U.S newspapers front pages along tweets. -Shows U.S newspapers circulation and variation. -Front Pages per country -News headlines of the major newspapers (The Australian, Globe & Mail, BBC World News, BBC UK News,... View Article

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Analysis to the press industry

Date: August 3, 2013 Published by

Presently, Internet users tend to consume news through the online version of the newspapers rather than the print version. The following graphic shows where people get their news. Source : Berkeley EDU Internet is becoming the most popular way to consume news. It is a big problem for online newspapers because the online advertising revenue is remarkably less than print advertising. It is due to Internet... View Article

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The evolution of the QR codes & interactive print

Date: August 2, 2013 Published by

QR code (Quick response code) is an optically machine-readable label that is attached to an item and that records information related to that item. It looks as follows. Users can scan the code with their cameras and then the user can read the information behind the code (normally a link). The next innovation has been brought by Layar (global leader in augmented reality) and it... View Article

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The true price of Ad Exchanges

Date: August 1, 2013 Published by

First of all, let me give a brief explanation about ad exchanges. An ad exchange is an online marketing platform that connects advertisers and publishers through an auction system. An advertiser creates an ad with a budget (i.e through Google Adwords). After that, the ad exchange serves the ad to a targeted publisher. Following that, every time an Internet user clicks on the advertiser’s ad,... View Article

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Adlegant creates a new augmented reality app for Edinburgh

Date: July 15, 2013 Published by

We are exited to announce our brand new augmented reality app in order to promote and easy locate the most interesting points of interests in Edinburgh. We have created a layer within the Layar app. The layer is called “Edinburgh tourism” and users can easily find the most interesting tourists attractions in Edinburgh within an augmented reality environment. Here is a screenshot about our app.... View Article

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Content marketing is the future of online advertising

Date: June 22, 2013 Published by

Content marketing is definitively the future of online advertising. This is a key trend in the industry and 91% of B2B use content marketing. Adlegant is based on content marketing and our customers have proven that their prefer interesting articles rather than flashing disco ads. Here is an infographic about content marketing.  

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