Content marketing is definitively the future of online advertising. This is a key trend in the industry and 91% of B2B use content marketing. Adlegant is based on content marketing and our customers have proven that their prefer interesting articles rather than flashing disco ads. Here is an infographic about content marketing.Read More
Good news for Adlegant and article advertising. I received an email from the Scottish Institute for Enterprise regarding my pass to the final stage of the Young Innovators Challenge ’13. The final stage is divided in two sub-stages. The first one is a bootcamp in Dundee where we are going to write a business plan about our ideas. The final stage is about pitching our... View ArticleRead More
DoubleClick: What are the ethics and practices of collecting information about Internet users without their knowledge?
1 Introduction Currently DoubleClick is no longer an independent company. It was acquired by Google in March 2008. The terms of service of DoubleClick has been replaced for the general Google terms of service released on the 27th of July 2012. Therefore, a research of the practises and ethics of collecting information will be undertaken on such Google papers. Since the implementation of the new... View ArticleRead More
This benchmarks are tested with an algorithm based on a matrix multiplication where the result is stored in a table. The machines used are: 6 AMD 3.2Ghz processors or 54 cores total. The centralized DB server has 12 AMD cores and 64GB of RAM. Loading performance is important because loading data takes up a lot of time for many data-driven applications. For some applications, loading... View ArticleRead More
It would be quite difficult to create a new Codeigniter library for the entire Google Adwords API. Instead of it, just ad all the api documents to the third_party folder and require the library from your controller or library and voilà!Read More