How the wrong content recommendation platform damages publisher’s reputation [Forbes Example]

Date: January 24, 2014 Published by

Content recommendation platforms (CRP) help publishers to earn money by recommending sponsored content to publisher’s audience.  Sponsored content is normally placed at the end of each article right under a title like “Content from around the web” or “Content you might also like”. The content in that section belongs to third parties who pay to a CRP to distribute their content in order to increase traffic.... View Article

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4 Best Content Marketing Stories of 2013

Date: January 19, 2014 Published by

Here are the our four favorite content marketing stories of 2013. 1-  Crap. The content Marketing Deluge To sum up, This post is about the amount of content that is being produced and how content marketing is becoming a victim of it’s own success. Six Principles of Great Content Brands: Be the buyer: Everything starts with their challenges, needs, prejudices and concerns. Be Authoritative. Stay... View Article

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Content Is King, But Distribution Is Queen And She Wears The Pants

Date: November 18, 2013 Published by

There’s a serious, but neglected, problem at the heart of content marketing. Marketers and agencies have invested large amounts of money to create quality content, but – in many cases – it’s not getting discovered. Audiences are neither finding nor sharing it. It’s not going viral. It’s not going anywhere. How did visibility become such a problem? Agencies, bloggers, and search experts counsel marketers to publish... View Article

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[INFOGRAPHIC] Major benefits of producing online content

Date: November 8, 2013 Published by

The major benefits of producing online content are: Increase visibility (“blogs on company sites result in 55% more visitors”) Higher trust levels from customers (“blogs are 63% more likely to influence purchase decisions than a magazine”) Increased customer loyalty (“60% of customers feel more positive about a company after reading custom content on its site”). Interesting content is one of the top 3 reasons people... View Article

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[Infographic] 78 percent of U.S. adults who see news on Facebook doesn’t look for them

Date: November 4, 2013 Published by

One out of three U.S adults get news from a social media website whether they are looking for them or not. This Infographic is from a new study by Pew Research Center in collaboration with the Knight Foundation. “I believe Facebook is a good way to find out news without looking for it” – Survey respondent, Pew Reserach Center. “The average Facebook news consumer is 39,... View Article

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How a blog helps to build your audience? – Use case + Tips

Date: October 22, 2013 Published by

We started this blog when we launched Adlegant. The main aim of this blog is to share our knowledge with our readers. We believe that our knowledge can help our readers in different scenarios. We often write about: how to get more readers, stats about display advertising, how people consume news, we also write about the press industry, etc. Finally, we also write about our news... View Article

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5 channels you should use to promote your news

Date: October 15, 2013 Published by

If you have a news site or a blog. You might have asked yourself… How can I promote my content to increase the number of people who read my news? Firstly, let’s assume that your content is great. There are several channels that you can use. In this article, we are focusing on three main channels. Social Media, Online Advertising and Email Marketing. It is... View Article

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The main reason to use Digg Reader instead of Feedly

Date: October 13, 2013 Published by

Since Google Reader is no longer operative, I had to choose another rss/feed reader. What is and RSS reader? There are lots of readers out there and the ones that I like the most are Digg Reader and Feedly. I think that both are very simple to use and they have all the minimum functionalities. Hence, which one is best? It depends on your needs. The... View Article

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Young People prefer Internet as Main News Source

Date: September 29, 2013 Published by

The Internet is the main news source for people ages 18 to 29, a study from the Pew Research Center reports. In 2010, 65% of people younger than 30 mentioned the Internet as their source for news, nearly doubling from 34% in 2007. The number of people who use Television as main news sources dropped from 68% to 52% during that time. Of all 1,500 American adults surveyed, 41%... View Article

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How to increase news site traffic with News Article Advertising

Date: September 24, 2013 Published by

Online publishers create news articles that engage with certain types of audience. For example, The Economist’s audience is people who likes to read about economic news, 87% are male, 47 years is the middle age, 2h avg. read time, etc. What major channels publishers use to get audience? – Search Engines – Social Networks – Referral traffic However there is still a massive source of... View Article

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