Google Makes So Much Money, It Never Had to Worry About Financial Discipline—Until Now

Date: December 21, 2016 Published by

  • It was a first for Teller, but not for X, or Google X, as the research lab he runs used to be known.
  • Loon has long been a favorite of Google founders Brin and Larry Page, according to several former Alphabet executives.
  • In 2013, Sergey Brin, Google’s co-founder, showed up wearing X’s wearable computer, Google Glass, and argued that face-mounted devices were a natural successor to the smartphone.
  • Many former X employees blame overexuberance on the part of Google’s marketing division for the hostile reception that greeted Google Glass.
  • Over the 12 months ended in September, Google’s ad business accounted for 89 percent of Alphabet’s revenue, or $76.1 billion.