Facebook User Interface Evolution and Major Engineering Improvements (2004 – 2013)

Date: February 5, 2014 Published by

Facebook user interface (UI) and User Experience (UX) has evolved over the years alongside design trends. I started in 2009 and since then it has been improved cautiously.

When Facebook have a new design to roll out, they choose a minor segment of their user base and test it against them. Engagement is the main metric to decide whether a design is good or not. They latest news feed design was deployed  to a minor segment of their user base in early 2013. The new design looks quite good but a lot of people is complaining about the speed they are deploying to it’s users. ¿Maybe the engagement is not good enough?

Finally, here is a list of images to see the user interface has evolved over the years and major engineering improvement.




Major engineering improvements: Facebook Introduces News Feed


Major engineering improvements: Facebook Platform launches, giving developers the opportunity to build apps on Facebook




Major engineering improvements: Facebook builds from the ground up it’s first data center



Major engineering improvements: Facebook rolls out Hip Hop for PHP, which transforms PHP into highly optimized C++ to improve production.



Major engineering improvements: Facebook founds the Open Compute Project, a community of Engineers around the world whose mission is to work together in the open to design and deliver the most efficient server, storage and data centre hardware designs for scalable computing.


Major Improvements: The release engineering team begins pushing new code from hundreds of engineers to hundreds of millions Facebook users twice each day.



Major Improvements: Facebook launches Graph Search to U.S users. Graph Search is a natural language search engine powered by Unicorn, an inverted index scaling to billions of nodes and trillions of  edges.

2013 (News Feed)


What’s next?

They are currently working on delivering news in a better way as they found out that 78 percent of U.S. adults who see news on Facebook doesn’t look for them.

They have just release a news app called paper which is an standalone app for consuming and sharing news for Facebook users.

I hope you enjoyed the reading 🙂