Don’t follow the lazy programmatic trading trap and get on board with transparency says Impact Radius chief

Date: October 10, 2017 Published by

  • Sponsors for this year’s event are: UKFast (headline partner), Shazam, Maxpoint, Forrest Brown, Impact Radius, Response Tap, Tinderflint, The Drum Network, The Drum RAR and TINT.

  • Impact Radius is supporting the DADI Awards, how important is this for the industry?
  • Why is Impact Radius sponsoring these awards?
  • The best tech platform category promotes the ability for companies like Impact Radius to go in for awards that focus on new marketing and technology platform.
  • If you have a lack of transparency within programmatic, you are actually skewing the attribution models that you use.